Foundation For Business Decision

We are happy to present this book, Foundations for Business Decisions, to BBA students.The book aims to help students learn and think more deeply through easy discussions and simple explanations. It follows the latest syllabus of Calicut University for BBA.We have used many well-known books and journals while preparing this book, so we don’t claim full originality. We thank the Calicut University Central Cooperative Stores for publishing it on time.We hope students find this book useful and welcome any suggestions to improve it.