Entrepreneurship Essentials is a student-friendly textbook designed as per the 2024 Four Year Undergraduate Programme syllabus of the University of Calicut for B.B.A. students. Written in a clear and simple style, the book serves as a practical guide to understanding core concepts of entrepreneurship and supports effective exam preparation. Developed to function as a self-learning companion, it is a valuable resource for students aspiring to build strong entrepreneurial knowledge and skills.
