Creativity, Innovation & Business Development

Creativity, Innovation and Business Development is a practical textbook designed for BBA students to build essential skills for today’s fast-changing business world. It introduces the core concepts of creativity and innovation, explaining how ideas are formed, developed, and applied in real business settings. The book covers the psychological and social aspects of creativity, different types of innovation—such as product, process, and marketing—and strategies businesses use to stay competitive. Real-world case studies and hands-on exercises help students connect theory to practice, making this book a valuable guide for anyone aiming to lead with fresh ideas and drive business growth.