Communicating with Financial Data

This book, Communicating with Financial Data, is in memory of my father, (Late) Sri Sreenivasan, who always inspired me.

It is made for BBA students at Calicut University, based on the 2024 syllabus. Each chapter has practice questions with answers to help students learn better. The book is easy to read and useful for self-study.

I don’t claim the ideas are new, but I have explained them in a clear and simple way. If there are any mistakes, I welcome corrections.

Thanks to Mr. Sarath Mohan K of Grand Graphics, Kannur, for his great help with typing the book. I also thank Calicut University Co-operative Stores for publishing it.

I hope teachers and students find the book useful and share their suggestions.