Management Concepts and Principles

This textbook is designed for first-semester BBA students at Kannur University. Authored by A. Vinod, it provides a thorough introduction to the fundamental concepts and principles of management. Covering essential topics such as organizational structure, planning, decision-making, and leadership, this book offers clear explanations and practical insights that are crucial for understanding the foundations of effective management. Ideal for new business students, it sets a solid groundwork for further studies in business administration.