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    Consumer behaviour 

    Consumer behaviour 

    Consumer Behaviour is a reference book prepared for Semester Two of the B.Com Honours Programme under Calicut University’s 2024 regulations. It covers the importance, elements, and rights related to consumer behaviour, along with consumer protection. Designed for both students and teachers, the book presents concepts clearly and serves as a valuable academic resource.

    ₹85.00

    🔻 10% Discount + 🚚 Courier Charge

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