Digital Marketing

This book is for first-semester BCA students at Calicut University. It follows the syllabus and includes model questions.Marketing has changed with technology. Now, digital marketing is used to reach people online and grow businesses.This book helps students understand digital marketing, which is important for those studying Marketing and Commerce.We thank everyone who helped us. Special thanks to the Calicut University Central Co-Operative Stores Ltd for publishing this book.We hope this book helps students learn and enjoy digital marketing.